With established names and newer disruptors fighting for a chunk of the market, it was becoming harder to recruit and retain agents, let alone attracting the volume of buyers and sellers needed to protect their position.

Customers’ habits were changing, too. Traditional marketing channels, like newspapers and magazine advertising, weren’t resonating with a significant section of their demographic.

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With established names and newer disruptors fighting for a chunk of the market, it was becoming harder to recruit and retain agents, let alone attracting the volume of buyers and sellers needed to protect their position.

With established names and newer disruptors fighting for a chunk of the market, it was becoming harder to recruit and retain agents, let alone attracting the volume of buyers and sellers needed to protect their position.

Thanks to its partnership with Power Digital, BHHS California has adopted innovative digital tactics that have been wildly successful.

Its social influencer programs have reached 4.1m people via Instagram posts. And these have received more than 147,000 engagements, which shows the brand is really cutting through the noise.

When the campaigns are run, traffic generated from Instagram Stories alone is consistently BHHS California’s number 2 or 3 referral source. Previously, the channel wasn’t generating any traffic at all.